- 12 Design Decisions Your Organization or Business Will Need to Make [IA][Direct] -
An interactive article designed to help small business people make correct design decisions the first time. Returns an e-mail copy of decisions made.
- Analyzing Your Web Site Traffic [IA][Direct]
- Can Small Office, Home Office (SOHO) Entrepreneurs Compete on the Web? [IA][Direct]
- How does a shopping cart program work? [IA][Direct]
- How to Know When You Need a Shopping Cart Program [IA][Direct] -
Hands-on demonstration of strengths and weaknesses of a simple HTML order form. Explains why it is inadequate for on-line retail store commerce.
- How to Sell Products Directly on the Web [IA][Direct] -
Discusses factors necessary for retail transacations and sales directly on the Web.
- Marketing via E-Mail Newsletters and Mailing Lists [IA][Direct] -
Discusses using mail list programs such as to help small businesses market on the Internet.
- Niche Marketing for Small Businesses on the Web [IA][Direct] -
Strategies for small businesses to target market to specific groups of prospective customers on the Internet, and compete with the Wal-Marts of the world.
- Questions Small Businesses Ask about the Internet [IA][Direct]
- Should You Locate Your Store in an On-Line Mall? [IA][Direct] -
Discusses pros and cons of locating an on-line retail store in a cyber mall in order to stimulate shopping and commerce.
- Should You Outsource Your or Do Them In-House? [IA][Direct] -
Do-it-yourself business Web pages may be only a paper savings. This article tells when to outsource Web page design and when to do it in-house.
- Using Banner Ads to Promote Your Web Site [IA][Direct] -
How to use banner advertising, costs, click rates, CPM impressions, page views, arrangements, media brokers, and references.
- Web Marketing Info Center [IA][Direct] -
Comprehensive links to on-line articles on web marketing, advertising, and business.
- What Is the Purpose of Your Web Site? [IA][Direct] -
Article describes ways small businesses use Web sites to market their companies.
- Why in the World Should Anyone Come to Your Web Site? [IA][Direct] -
This article answers the tough question small businesses must face when marketing on the Web.
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